Jun 14 2009
Why am I talking about this?
I have often made the mistake or seen other people make the mistake of bringing up a topic for a speech without considering its relevance in the given context.
Often times when we feel very strongly about something and we let those feelings flow, we believe that it would get through to our audience.
And in a lot of ways this is true. Being genuine is an asset.
However, if you frequently encounter situations where the audience cannot relate to the topic you are presenting ,try this.
After your intro, before you go into presenting further details, tell them why you want to talk about the topic.
This works especially well if you are discussing content a bit controversial. For example, the harmful effects of social conditioning.
Many people might have reservations discussing such a topic.
To resolve this, you might try something like this:
Ladies and gentlemen, you might ask why do we need to identify social conditioning.Because only through a proper understanding of our social conditioning, we would be able to figure out where our limiting beliefs come from.
Wow!Awesome.
How about using this as a sales tactic?
Let’s say you go to do a speech for a charity social and all the while you are making references to how you help people in ‘your 5000 audience seminars’.
To avoid sounding like a salesman, say this:
The reason I talk so much about my seminars is that my life is teaching and helping people. That’s what I am about.
Get the idea?
(Hmm..as I write this, seating in the lobby of my apartment, a cute Spanish girl asks me if I am doing my math homework(Arghh!!). I tell her what I am writing about and she gives me 5 *s. Whammo!!)
Now believe me, I have seen this in action so many times , I just know it works.
But why…I wonder.
I guess the brain has limited storage space and it will only pay attention to and store information which it thinks is relevant and important. So by answering ‘Why’, you are almost forcing the audiences’ brains to pay attention.
Try it out!!
